Choose the right CRM. Implement it properly. Make it work.


Build your CRM from scratch without costly mistakes, wasted budget, or team resistance.


We take CRM implementation under accountable management and create order through systematisation and training.

.


What You Get When You Work With Us
1. Full visibility into what is happening in your business

At any moment, you can see:
  • clear, useful real-time reports with no guesswork
  • how many active clients and deals you have
  • which stage each client is currently in
  • exactly where deals are being lost
  • which actions and channels generate revenue, and which ones simply consume time

2. Order through CRM systematisation and training

  • everyone understands the CRM and uses it professionally
  • the team works as one system, with CRM as its natural working environment
  • all leads, agreements, and communications are captured in one place
  • nothing gets lost because of messenger chats, forgotten promises, or human error
  • every step is clear, repeatable, and not dependent on who happens to be working today

3. Managed sales instead of a “black box”

You work with facts and reality, not assumptions.
You can clearly see:
  • where the funnel is breaking down and where money is being lost
  • which objections and rejection reasons repeat most often
  • which stage is slowing deals down, and why
  • what truly affects payment: response speed, quality of follow-up, task discipline, and lead sources
Sales stop being a lottery and become a manageable process.

4. Autopilot instead of manual control

CRM becomes the business’s second brain: it records, reminds, and guides the process, so you do not have to manually dispatch everything yourself.
You get a system in which:
  • no client is lost, even if a manager leaves or gets sick
  • the CRM itself handles task assignment and reminders, not just you
  • the process does not stop because “only you know how it should be done”
  • the team works systematically, not based on mood
CRM becomes your operational backbone. The business runs like a system, not like a set of heroic individual efforts.

5. A CRM that actually fits your business

You get not an overloaded service and not just a “popular” tool, but:
  • a CRM with the functionality you truly need and prioritise
  • a system that is comfortable for both you and your team to use
  • a proven, reliable platform rather than something chosen just because it is well known
  • a CRM that can grow together with your business
In any business and at any stage, it is possible to increase sales by an average of 20% to 50% per year through our CRM implementation method alone.
Why CRM Often Fails
In 90% of cases, a one-time “CRM implementation” ends in disappointment. The system remains just a piece of software, with no real impact on sales. Time and money are wasted.
Why this happens
CRM should be an ecosystem for sales management and business process analytics. Real effectiveness appears only when the key CRM roles work consistently: a CRM lead, a business analyst, configuration and integration specialists, and a support function.
Our solution
We become your outsourced CRM department. Every week, we work with the system, your sales team, and your management. We bring order, configure, support, analyse, and continuously improve processes — all for one purpose: to make CRM stabilise and increase your sales.
Strategy becomes processes, processes become data, and data becomes management decisions.
Oliver Grand, CRM Evangelist
Supported CRM platforms
We support most CRM platforms
We only work with reliable, proven CRM platforms. If your CRM is not among those shown on the site, we are ready to assess it to make sure it fits your processes.
Experience and Mission
Oliver Grand
Founder and CEO of MasterCRM
CRM Evangelist
My mission: effective CRM for everyone around me.
  • In business since 2001
  • 10+ years in CRM
  • 500+ implementations personally
  • 1,500+ CRM projects led as a manager
  • B2B and B2C: from fast-turn deals to long-cycle and project-based sales
  • CRM consultant for companies with 5,000+ employees
  • Author of the book How to Stabilise and Increase Sales with CRM
  • Author and developer of a CRM builder
  • Creator of the O.P.E.R.A. CRM methodology
  • Author of the CRM Manager course

I make sales manageable: strategy becomes processes, processes become data, and data becomes decisions.
Oliver Grand
Founder and CEO of MasterCRM
CRM Evangelist
My mission: effective CRM for everyone around me.
  • In business since 2001
  • 10+ years in CRM
  • 500+ implementations personally
  • 1,500+ CRM projects led as a manager
  • B2B and B2C: from fast-turn deals to long-cycle and project-based sales
  • CRM consultant for companies with 5,000+ employees
  • Author of the book How to Stabilise and Increase Sales with CRM
  • Author and developer of a CRM builder
  • Creator of the O.P.E.R.A. CRM methodology
  • Author of the CRM Manager course

I make sales manageable: strategy becomes processes, processes become data, and data becomes decisions.

We are your CRM department for systematic sales growth

We increase your revenue every week

How we work each month
0
Implementation from scratch.
Process systematisation, digital transformation, system configuration, integrations, and training.
1
Weekly diagnostics.
We identify where the problems are and why team performance is falling short. We measure facts and analyse the numbers: conversion from lead to sale and between stages, where deals are being lost, what needs to be improved to increase sales, overall process structure, usability, and much more.
2
Focus selection.
We choose 1–2 goals that can deliver the maximum effect within 2–4 weeks: reducing sales losses and accelerating the path to a deal.
3
Goal implementation.
Configuration, testing, automation, and team training.
4
Result review.
We review implementation results, compare the numbers before and after, keep what works, and improve the rest.
5
Decision for the next cycle.
We define new focus goals based on the results achieved and continue increasing sales.

Priority rules

  1. first, everything that increases sales and prevents client loss
  2. then CRM discipline and data quality
  3. then automation of recurring actions
  4. then customer base development: repeat sales and upsells
  5. throughout the process, we continuously train and support both the manager and the team
We use the O.P.E.R.A. methodology
The O.P.E.R.A. methodology is an operating philosophy for managing clients and sales through CRM.
It turns CRM into the natural working environment for sales, with one clear goal: to stabilise and increase sales in a systematic way.
Consistency matters more than a one-time implementation.
A CRM only delivers results when processes are managed and supported every day, every week, and every month.

Service Areas and Support Structure
1. CRM Lead

  • weekly review sessions: focus, tasks, accountability
  • operating rituals: full-funnel review and the rule that every deal must have a next step
  • control of response speed and execution discipline; review of 5–10 calls per week
  • coaching for the Head of Sales and the team; win/loss analysis

2. Business Analytics

  • audit of the current state and design of the target model
  • sales pipeline design
  • digital transformation of business processes
  • continuous improvement work: customer profiles, segmentation, pipeline logic, and more
  • funnel analytics: conversion rates, stage duration, bottlenecks
  • lead qualification and rejection reasons; experiment plans with expected impact
  • end-to-end analytics: source → lead → deal → revenue; plan-vs-actual reporting

3. Configuration and Integrations

  • pipelines and statuses, record layouts, checklists, email templates, and task templates
  • automation: reminders, stage rules, follow-up sequences
  • reports for the business owner and Head of Sales
  • integrations: website/forms, telephony, email, messengers, payment/accounting systems, ad sources, webhooks, and APIs

4. Technical Support

  • user support and small adjustments that do not change core process logic
  • roles, permissions, security, and employee training
  • data hygiene: required fields and correct status usage
  • import/export, incident monitoring, and knowledge base support

Testimonials

FAQ

Manage cookies
We use cookies to provide the best site experience.
Manage cookies
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Essential cookies
Always On. These cookies are essential so that you can use the website and use its functions. They cannot be turned off. They're set in response to requests made by you, such as setting your privacy preferences, logging in or filling in forms.
Analytics cookies
Disabled
These cookies collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. See a list of the analytics cookies we use here.
Advertising cookies
Disabled
These cookies provide advertising companies with information about your online activity to help them deliver more relevant online advertising to you or to limit how many times you see an ad. This information may be shared with other advertising companies. See a list of the advertising cookies we use here.